Archive for the 'Business of Writing' Category

Worth its Salt – independent publisher under threat

Salt Publishing, one of the UK’s most respected independent publishers, faces closure.  The Bookseller reports that Salt has relaunched its “Just One Book” campaign after a tough first half of the year has left them with “less than one week’s cash left”, despite its grant from Arts Council England.

The company needs to sell roughly £45,000 worth of books to keep afloat for the rest of the year. Publishing director Chris Hamilton-Emery said the company had not wanted to repeat the initiative “because we thought it was unrepeatable, but we have just reached crunch time this week”. He added: “We realised if we didn’t get some sales, we would probably go bust very shortly.”

Hamilton-Emery said a number of factors had contributed to Salt’s financial woes, including the recession, the World Cup and the demise of Borders UK late last year. “They were a good customer of ours, so that was a real blow,” he said.

The Crafty Writer’s guest poetry tutor, Andrew Philip, is published by Salt.  He says:  “It’s harder and harder these days for authors – début authors and mid-listers in particular – to find publishers. The big houses are taking on fewer writers and concentrating their marketing power on certain titles in their lists. So writers need publishers such as Salt more than ever. Publishers who don’t simply bend to the howling winds of celebrity memoirs. Publishers who will take a risk on writing they simply believe in. Publishers who believe in you and give readers the chance to let your voice enter their hearts and minds. If Salt goes, we all lose.”

Writers and book lovers are being asked to buy just one book to help save Salt, Andy recommends:

What do agents want?

It’s the age old question, isn’t it? But more importantly perhaps is what they don’t want.  Gemma Noon over at the Literary Project asked top agent Carole Blake this very question. It’s a great interview and well worth the read.  Note this is a literary agent not a script agent. If you’ve got any insight into what they want, please let us know!

Commercial exploitation of children’s books

Whether we like it or not, stories in the form of books and broadcast programmes are commercial products. This crossover between art and commerce is perhaps most evident in children’s stories and their subsequent product ’spin-offs’. As writers we need to be aware of what those spin-offs may be and whether or not we are comfortable being used to flog them to children. The Crafty Writer asked Dr Dan Acuff, a marketing consultant for companies such as Nickelodeon, Disney, Hallmark, Warner Bros., Scholastic and Lucas-Speilberg, what a writer needs to consider.
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Freelance writing markets

One of the most time-consuming task of any freelance writer is looking for and following up leads on new markets. I’ve just come across a website that helps you find paying outlets in fiction, poetry and non-fiction writing. You can also sign up (free) for a weekly newsletter that provides you with a round-up of market opportunities. Visit Worldwide Freelance Writer for more information. There is also a dedicated European sub-division called EU Writer.

Co-publishing – pros and cons

It used to be vanity publishing, then along came self-publishing, now the buzz word is ‘co-publishing’. What is it, and is it worth it from a writer’s perspective? The Crafty Writer investigates.

It’s not vanity publishing

Well firstly, let me say that it is not vanity publishing. In fact, since the self-publishing revolution, brought on by Print on Demand (POD) technology, the charlatans who preyed on desperate writers seem to have scurried back into their holes (although I fear, some of them may have re-emerged as ‘co-publishers’). Vanity publishers will print anything.  They claim to be ‘real’ publishers but there’s no editorial input and, apart from a post on their website, no marketing or distribution either – and you of course foot the whole bill. In addition, you have to buy your own books from them, albeit at wholesale discount or ‘cost’. For more information see this article by the Society of Authors.
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How to get your short film onto the festival circuit

If like me you’ve written a screenplay and been lucky enough to have had it made, you’ll be wondering what to do next. Does your film have a life beyond the first screening? Yes, on the festival circuit. But some producers and / or directors may not seem too keen to do the legwork involved in getting it onto the circuit (fortunately my director is, and ‘Enemy Lines’ has just been nominated for the Best Short Film at this year’s Rushes Soho Short Film Festival - but more of that in another post). If that’s the case with you, perhaps you should consider distributing your film yourself (check with your producer first that you have the right to do so). And of course, if you’re an independent who has written, directed and produced your film, you’ll need to do it anyway.  Screenwriter Keith Jewitt gives us some advice on how to go about it.
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Writing historical crime novels – interview with R.S. Downie

Ruth Downie, author of historical fictionSome visitors to The Crafty Writer who have been following the non-fiction history writing series have been asking for something similar on writing historical fiction. So we asked Ruth Downie, author of Ruso and the Disappearing Dancing Girls (‘Medicus’ in the USA) to chat to us about writing historical crime novels. Ruth is married with two grown-up sons. She was born in North Devon and now lives in Milton Keynes. Her first book featuring Roman medic Gaius Petreius Ruso was published in 2006, and became a New York Times bestseller (albeit briefly, she reminds us!).  Her second book Ruso and the Demented Doctor (‘Terra Incognita’ in the USA)  is now on the shelves.
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Copywriting: write to sell

How many of you set a writing goal for 2009 that included earning money from your writing? Or earning more money from your writing? I’m in the second category. My creative writing, feature writing and screenwriting are going well but not earning that much money. (For a lively discussion on how much writers really earn check out Can you earn money as a writer?) With this in mind, I’ve decided I need to expand my commercial copywriting activities. I’ve set up a new Crafty Writer Copywriting Service website and am working on getting some new clients.

Write to Sell: the Ultimate Guide to Great CopywritingI also thought I’d better brush up on my copywriting skills. So I bought Write to Sell: the Ultimate Guide to Great Copywriting by Andy Maslen. Although the pompous title initially put me off (I’m suspicious of  anyone who claims to be the ultimate or final word on anything) the reader reviews on Amazon convinced me it was worth having a look.
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Co-authoring: when two become one

ScordrilThere’s a new writer in the world of children’s fiction and her name is Kelsey Drake. Kelsey’s first published book is Scordril, a novel for the 9 – 12 age group. It’s the story of a lair of dragons who are under attack from the sinister ‘night dragons’, wielding an ancient and dangerous magic. But what the readers of ‘Scordril’ may not realise is that Kelsey Drake is actually two people: Eleanor Patrick and Sue Brownless. The Crafty Writer asked Eleanor and Sue about their experience of co-authoring and self-publishing their first novel.

Eleanor Patrick
Eleanor Patrick
Sue Brownless
Sue Brownless

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Report writing – the nuts and bolts

Last week freelance writer and guest blogger Suzanne Elvidge gave us some tips on how to find work in the potentially lucrative field of report writing. This week she shows us how to go about producing the copy.
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