Comments on: Copywriting: write to sell http://www.thecraftywriter.com/2009/01/12/copywriting-write-to-sell/ the business and craft of writing Tue, 27 Jul 2010 11:36:13 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Fiona Veitch Smith http://www.thecraftywriter.com/2009/01/12/copywriting-write-to-sell/comment-page-1/#comment-18362 Fiona Veitch Smith Mon, 02 Nov 2009 09:48:23 +0000 http://www.thecraftywriter.com/?p=510#comment-18362 Hi Karen, Good to hear from you! Sorry you had the flu. I have miraculously managed to avoid it so far this season. Ah, that must be Living North. I used to write for them regularly about 6 or 7 years ago. Old copies. Did some great stuff for them though! Keep well and keep writing, Fiona Hi Karen,

Good to hear from you! Sorry you had the flu. I have miraculously managed to avoid it so far this season. Ah, that must be Living North. I used to write for them regularly about 6 or 7 years ago. Old copies. Did some great stuff for them though!

Keep well and keep writing,

Fiona

]]> By: Karen M http://www.thecraftywriter.com/2009/01/12/copywriting-write-to-sell/comment-page-1/#comment-18179 Karen M Wed, 28 Oct 2009 21:10:45 +0000 http://www.thecraftywriter.com/?p=510#comment-18179 Hi Fiona I've been trawling around for a good book on copywriting and wondered if you might have some crafty advice to cut through the on-line hype. As usual, I wasn't disappointed. Cheers! Karen ps I spent a week in a holiday cottage in the highlands a few weeks ago and ended up with the flu (snif). In my bleary boredom I flicked through a pile of old magazines I found on a shelf, and came across one with TWO articles by Fiona Veitch-Smith! The mag was Northern Life or Geordie Living or something. The articles were fab, even through a mist of Lemsip! Hi Fiona
I’ve been trawling around for a good book on copywriting and wondered if you might have some crafty advice to cut through the on-line hype. As usual, I wasn’t disappointed. Cheers!
Karen
ps I spent a week in a holiday cottage in the highlands a few weeks ago and ended up with the flu (snif). In my bleary boredom I flicked through a pile of old magazines I found on a shelf, and came across one with TWO articles by Fiona Veitch-Smith! The mag was Northern Life or Geordie Living or something. The articles were fab, even through a mist of Lemsip!

]]> By: Fiona http://www.thecraftywriter.com/2009/01/12/copywriting-write-to-sell/comment-page-1/#comment-10016 Fiona Fri, 24 Apr 2009 13:03:58 +0000 http://www.thecraftywriter.com/?p=510#comment-10016 Thanks for clearing up the long vs short issue Andy. And good luck with the next book. The name gets my approval this time :) Thanks for clearing up the long vs short issue Andy. And good luck with the next book. The name gets my approval this time :)

]]> By: Andy Maslen http://www.thecraftywriter.com/2009/01/12/copywriting-write-to-sell/comment-page-1/#comment-9999 Andy Maslen Fri, 24 Apr 2009 07:56:55 +0000 http://www.thecraftywriter.com/?p=510#comment-9999 Well, I guess I'm flattered you liked the book, despite the title! (Which, incidentally, I also felt a little uncomfortable with, as my heroes include David Ogilvy and Drayton Bird, whose books are far better than mine!). To be precise about long v short copy, the research tends to suggest that readers *respond* more to longer copy, not necessarily that they read it. You might infer that they do and you'd probably be right too. Please look out for next book, 100 Great Copywriting Ideas, which is due out on June 2. Well, I guess I’m flattered you liked the book, despite the title! (Which, incidentally, I also felt a little uncomfortable with, as my heroes include David Ogilvy and Drayton Bird, whose books are far better than mine!).

To be precise about long v short copy, the research tends to suggest that readers *respond* more to longer copy, not necessarily that they read it. You might infer that they do and you’d probably be right too.

Please look out for next book, 100 Great Copywriting Ideas, which is due out on June 2.

]]> By: Fiona http://www.thecraftywriter.com/2009/01/12/copywriting-write-to-sell/comment-page-1/#comment-6525 Fiona Mon, 19 Jan 2009 10:04:22 +0000 http://www.thecraftywriter.com/?p=510#comment-6525 Oddly, Andy Maslen quotes marketing research that suggests that customers are more likely to read longer copy than shorter! That said, he agrees that we need to cut unnecessary waffle. Reminds me of what my journalism professor used to tell me when I asked how long an article should be: write to what it's worth. Oddly, Andy Maslen quotes marketing research that suggests that customers are more likely to read longer copy than shorter! That said, he agrees that we need to cut unnecessary waffle. Reminds me of what my journalism professor used to tell me when I asked how long an article should be: write to what it’s worth.

]]> By: Isaac Yassar http://www.thecraftywriter.com/2009/01/12/copywriting-write-to-sell/comment-page-1/#comment-6489 Isaac Yassar Sun, 18 Jan 2009 00:07:27 +0000 http://www.thecraftywriter.com/?p=510#comment-6489 Yeah, I agree, writing short but comprehensive articles is much better than long wandering posts. We got to learn more and more I guess. Yeah, I agree, writing short but comprehensive articles is much better than long wandering posts. We got to learn more and more I guess.

]]> By: thursdaybram.com » Blog Archive » The Business of Freelance Writing Carnival, Edition 51 http://www.thecraftywriter.com/2009/01/12/copywriting-write-to-sell/comment-page-1/#comment-6479 thursdaybram.com » Blog Archive » The Business of Freelance Writing Carnival, Edition 51 Sat, 17 Jan 2009 15:12:28 +0000 http://www.thecraftywriter.com/?p=510#comment-6479 [...] Veitch Smith presents Copywriting: write to sell posted at The Crafty [...] [...] Veitch Smith presents Copywriting: write to sell posted at The Crafty [...]

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